Atelier Pierrot Fashion Night Out Event
Fashion’s Night Out, a big event hosted by VOGUE will take place in Laforet Harajyuku on Sept.6th(Sat.)
The highly anticipated event is a great opportunity not only to shop, but also to raise awareness with a charity plan with a special guest. The purpose of this world wide event is to “activate the fashion world”.
The coveted fashion event for fashion brands will include a Gothic Lolita brand, ATELIER PIERROT.
A special page dedicated to the event has been launched.
On the day of the event, limited products inspired by Japanese princess and Marie Antoinette will be sold. This brand doesn’t normally sell items inspired by Japanese traditional art, but this time they are challenging themselves with “WA-Goth”. (WA as in Japanese traditional atmosphere and designs). The fans are anticipating for a one of a kind dress that wouldn’t normally be sold at the store.
To add the icing on the cake, if you collect 2 stamps which you get for every 5,000yen you spend, you might be lucky enough to win a goodie!
This beautifully elaborated dress above is the “Yuen Hime” priced at 81,240 yen.
It has a great balance of gothic fashion with the Japanese traditional pattern which brings out the mystical beauty. This is a limited outfit for the fashion event.
For further information please visit the site below.
Tokyo Metropolis announced a new plan of introducing a BRT(bus rapid transit ) system in the central areas of Tokyo and its waterfront areas in preparation for the upcoming Tokyo Olympics in 2020 on 29th.
The first od series of new bus routes will be one between Shinbashi and Toranomon this year, and the total plan is scheduled to be finished in 2019. The central areas, such as Toranomon and Ginza and will be connected to the waterfront ones,such as Harumi and Ariake,and Odaiba where the Olympic village is to be built, with about 4 km distances in about 10 miutes by bus due to the new BRT using the Beltline No.2. The public traffic and transportation services are expected to be much more convenient to move around in polular parts in Tokyo in coming years.
Nogizaka46, a popular young female idol group and “the official rival of AKB48″ hosted its very first solo concert tour of nine concerts 16-30 at five venues. The final one was held at Meiji Jingu Stadium in Tokyo(http://www.jingu-stadium.com/), which more than 30,000 people visited.
A music concert was held at the stadium for the first time in 14 years.
NHK, the semi-official TV station hosts special disaster-prevention TV program for children called “BOSAI School” for their summer break this month. (http://www.nhk.or.jp/sougou/bosai/)
Seiko Ooki, a meteorologist and her students of Keio Universty are in charge of the program and expained children who joined the program how to defend themselves in case of an emergency such as an earthquake and demonstrated the way to hide, how to move through special dances or gymnastic practices.
Hayao Miyazaki, the top anime film maker and producer received an Honorary Academy Award, announced by Academy of Motion Picture Arts and Sciences(http://www.interactive.org/) on the 28th.
Miyazaki is a representative of Studio GHIBLI, the leading anime company and retired from long-anime film business just after the release of “The Wind Rises” in 2013. After all the great works of Japanese animation culture, now he says he wants to bededicated to the business of running GHIBLI Museum, Mitaka (http://www.ghibli-museum.jp/en/).
Miyazaki is the second Japanese in history to receive the award after late Akira Kurosawa, one of the most famous Japanese film director’s winning in 1990. The award is given to a film world person who has made a huge contributions through efforts for long years to the film world or its culture, such as Kurosawa,Walt Disney,and other remarkable personages of the industry. Miyazaki’s long- year feats have been recognized thsi time. The reception ceremony will be held on the coming Nov.8th in Hollywood.
Tokyo, the fashion centre of Japan is filled with fashionistas. From girly princess-esque outfit to quirky high fashion looks. Now, many Japanese fashion brands are entering Thailand’s market, which suggests a positive relationship between Japan and Thailand.
On August 30th and 31st, Thailand’s first “Tokyo runway” which features Japan’s fashion and music will be held. They are tagging with i-GRiTZS, which plans the Tokyo Runway and Kobe collection in Japan. It will be their 10th “Japan Festa” and will have 500 thousand visitors just with in 2 days.
Brands like Nice Claup, Liz Lisa, Olive des Olive (total of 8 brands) will join the Tokyo Runway. Other brands from the Kobe Collection and Fukuoka Asia Collection will join the event, which collects contents of the Japan Girl’s event.
The reason why i-GRiTZS choose Thailand is that ” Thailand is the most friendliest country to Japan in South East Asia, which also has high purchasing power. They have a good background with Japan’s culture too.”
On July 9th, “Siam Square One” made the lead to open Tokyo Runway’s first shop before the event has launched. They have a wide customer target, which includes young teens, 30′s who have sensitive antennas to fashion, and wealthy 40′s. So far, they do not have an enormous customer base, but many women with keen interest with Japanese fashion shops there. The most popular brand is Liz Lisa.
The 2nd Tokyo Runway shop will open in Isetan Bang Kok at the end of August.
“Youkai Watch” is a popular anime in demand right now, appearing on game, anime, manga and other medias. It is a popular anime amongst elementary school students.
The popular character Gibanyan!
In a nutshell, an elementary school student was handed a watch that lets you befriends with “Youkai” ( specter) from all over the city.
In July 2013, a Nintendo 3DS game was released and as on 2014 April, it sold 100 thousand copies. Since January, an anime was aired from TV TOkyo, and has stated that it has captured many viewers unexpectedly. The sales of the goods have been rising as well as the anime. A toy watch where you can insert the “Youkai medal” already sold 300 thousand in just a month.
The trend setter Mr.Hino has said that the biggest asset of “Youkai Watch” is that the main character has no distinct characteristic.
” Recently, characters with no distinct characteristic is thought to be unlikeable than characters like Nobitakun from Doraemon who just sucks at everything. The main character for Youkai Watch is just your Average Joe. The most appealing element is that everyone can related to him.
Interestingly, what makes it relatable is that the anime approaches real problems that children are experiencing, such as children who can not defecate. Because these creatures are designed cute, it appeals to girls too.
As of today, the sales for game has risen over 100 thousand pieces, and the popularity of the anime is still extremely popular. Related goods are difficult to get because of its insane popularity. Parents are reluctant to buy these goods for their children who has been nagging for it!
“World Cosplay Summit 2014″ is hosted by the Japanese Ministry of Foreign Affairs and other bodies Jul.26-Aug.3 in Nagoya. (http://www.worldcosplaysummit.jp/en/)
This WCS is the 12nd and this time representatives join the event from 22 countries or regions. The event includes several programs such as a coaplay parade, cosplay championship, visitations of the representatives to city offices and MFA, anime-song festival, and so forth. Six representatves of the event from China, Mexico, and Finland officially visited Seiji Kihara, the vice-minister at MOFA in Tokyo giving presentations over attaractions of cosplay. Kihawa made a speech saying, pop culture has power to bind countries together and expect the representatives to support strengthening rapport with Japan. The Chinese representative said cosplay had a role to enhance cultural exchange.
Goeido, a sekiwake-rank sumo wrestler, was promoted to the ozeki(one step higher rank from sekiwake and the second highest only to the yokozuna) by the Japan Sumo Association with the unanimous decision of its members of the directors of board on Jul.30th. He will be an ozeki- wrestler from the next Grand Sumo sutumn tournament of Sep.14-28 at Ryogoku Kokugikan(National Sport Stadium) in Tokyo.
Goeido(Gotaro Sawai) was the first ozeki after Kakuryu’s promotion,who is currently a yokozuna-wrestler, in spring 2012 and the very first one in three years as a Japanese-born wrestler following Kisenosato in 2011. Goeido energetically keeps his postition as a sekiwake for 12 consecutive tournaments since 2007, which is the record-long after Showa era, after having started his career as a sumo wrestker in 2005. This year, he defeated two yokozuna, Hakuho and Kakuryu and the total score 12winning to 3 losses, which is quite excellent. He also says he would like to realize his Yamato Damashii(/the Japanese Spirit) in his new coming career. Currently all the three yokozuna-wrestkers are from Mongolia and a lot of people may expect him to regain a glory of the Japanese national sport.
“Sapporo International Art festival 2014″ started on Jul. 19 in Sapporo, the capital of Hokkaido, the northen part of Japan and will have been held for 72 days. (http://www.sapporo-internationalartfestival.jp/)
This time the festival has a theme of “Cities and nature”, and contemporary artists’ works are shown with events visitors can take part in. This time Ryuichi Sakamoto, a world famous Japanese composer is a guest artist and his works are provided.
Universal Studio Japan in Osaka opened a new theme area of the worldwide popular fantasy series, “Harry Potter” on Jul.15. (http://www.usj.co.jp/harrypotter/)
The theme area is 40,000 ㎡ with re-enacted facilities of those in the stories, such as the magic school that wizard children go, and at restaurants and stalls where special food described in the stories are available.
On the grand opening day, about 3000 people visited the area and everyday it receives a lot since then. USJ made the record high of the number of visitors there with more than 10 million last year and now it expects to have more than 12 million this year with these new attraction services. About 45 billion yen (≒$440 million )which is equal to the half amount of an annual budget of USJ was spent on building this new area. Some hotels expand their capacities expecting a huge increase in visitors and job opportuniies are expected to increase as well in Osaka, kobe, Kyoto, and other areas in Kansai, which will surly invigorate economy there.
A new brand, “KOE” from Cross Company made their first appearance this month.
The famous Japanese singer, CHARA who’s known for her quirky looks and a distinct voice modeled for the brand with her daughter who is a model.
On July 3rd, Cross Company released their new brand “KOE” at Roppongi Hills Areana. The singer CHARA and her daughter SUMIRE who is a model was chosen for the brand ambassador. The ever first store is going to open on September 26th in Okayama city, and will make their way out globally.
The mega brand celebrates their 20th anniversary, with their popular brand “earth music&ecology” and “THOM BROWNE. NEW YORK” opened in 25 countries mainly in Asia, with approximately 1,088 stores. The company’s first SPA brad “KOE” will debut in 2014 fall. The concept of this brand is ” Mode for everyone.” Their target customers are 30-40′s men and women, as well as kids, junior and expected mothers. The main focus is to offer real mode to everyone.
The meaning of “KOE” is translated to “VOICE” in Japanese.
The company built a “Fair supply chain” which is concerned and restrains many problems the fashion world is carrying. These include the background of production, such as ethics, and work environment. The brand name comes from the idea of ” to listen to every creature’s voice.”which leads to the production of items without using real leather and fur. Therefore, the prices are affordable, which estimates to be around 8,000 yen.
The established location of Cross Company is Okayama City, which where the first shop is going to open. It is going to be a flagship, which roughly spaces outs to 522m3.
Chara and her daughter, and the commercial where CHARA’s new song is played is aired. In October, the company plans to expand it’s store in Takamatsu and Niigata, as well as 7 more shopes in 2016, which totals up to 15 stores in Japan. They aim for one trillion yen with the caption ” World’s number 1 brand. ”
The newest installment movie of “Ju-on”, the most scary horror work series according to some survey, released at theaters on Jun.28. (http://www.juon-movie.jp/) , (http://en.wikipedia.org/wiki/Ju-on_(franchise), (http://en.wikipedia.org/wiki/Ju-on:_The_Beginning_of_the_End), (http://eigapedia.com/movie/ju-on-owari-no-hajimari)
The newest work is “Ju-on, The Beginning of The End”(Juon, Owari-no Hajimari) and is the seventh installment to the series. “Juon” means a “grudge” and basic story is that people who visit a house where brutal murders took place before are cursed to death by the infuriated vengeful ghosts that were the victims of the murders. A victim of the curse to death becomes a new vengeful ghost to kill other people and stories of those chain reactions of curses and deaths spreading out are described in such a manner of somewhat independent episodes. Three of the currently released works, “The Grudge”,”The Grudge 2″, and “The Grudge 3 “ were made in Hollywood as US versions and the first two made a huge success as movies run at theaters and the third was released as a dvd software.
One of a popular girls’ idols/idol groups live event, “Tokyo Idol Group 2014″ is going to be held on Aug.2-3, and two types of its tickets, one-day tickets and two-day tickets started to sell on Jun.28. (http://idolfes.com/2014/english/)
Names of idols/idol groups to perform in the event are being released bit by bit and 117 idols/groups are announced. A trait of Tokyo Idol Festival is that, unlike average idol events, the facilitators focus not only very famous ones but even on less known local idols that have aptitudes as general promotion acitivity of all corners of the Japanese society as well.
National Stadium in Tokyo(http://www.jpnsport.go.jp/corp/english/tabid/382/Default.aspx) was closed at the end of this May and its seats, tables and some other attached equipment were donated to 12 municipalities.
Out of those municipalities, Kitakami City in Iwate(http://www.city.kitakami.iwate.jp/), which is one of damaged areas of 3.11 disaster in 2011, was given the highest number of seats of 6,500 from the facility on Jun.29. One that day, 600 volunteers were dedicated to labor of removing those items such as seats there. The city mayer Toshihiko Takahashi said, “We would like to give a confirmation of our successful reconstruction from the disaster to people.” Those donated seats to the city will be used for a new city stadium under construction there that is to be a venue of the National Sports Festival in Iwate in 2016(http://www.iwate2016.jp/kokutai/venue).
National Stadium,on the other hand, is to be partially demolished in this July and a new one is to begin to be rebuild in October 2015 for a part of the preparation for sport events in 2019 and upcoming Tokyo Olympics and Paralympics in 2020.