“Hime-kei” found out in Design Festa

By Macotto - Last updated: 土曜日, 5月 23, 2009 - Save & Share - Leave a Comment


I have visited Design Festa opened in Tokyo Big Site.

Design Festa is an event, where artists in the world present, exhibit and sell their original works in free style. It takes place two times a year, and this is the 29th holding. There are no screening, and everybody can present his work, if it is his original one.

It has, besides more than 2000 booth area, a live stage, show spaces, a mini theater space (performed in dark area) and restaurant area, and they were all busily run.

Among them a markedly busy one was Hearty&Hearty, which presented Hime-kei (casual princes fashion) furniture and articles.

Mrs. Hina, its organizer, was there with her husband from Fukuoka. She spends all her time, producing hime-kei commodities to sell them on the Internet..

She presents her works in English as well on her blog – a diary on the works of Hine-kei furniture and goods –
She is interviewed by local TVs. Once a bag worked by her was successfully bid at 400 thousand yen through an online auction.

“Hime-kei is not a fashion,” she says, “but a women’s instinct.”
She told me her dream, that she will decorate hotel rooms and salons in brilliant pink some day

A rococo styled “hime-kei” – born in France, and nurtured in Japan. We will exhibit hime-kei commodities in Japan Expo in Paris this year to confirm the reaction of French youth.

Posted in Japan Expo • Tags: Top Of Page
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