Hello Kitty x Zozo Town
Hello Kitty (ハローキティ) is a fictional character produced by the Japanese company Sanrio. Designed by Ikuko Shimizu, the first product, a vinyl coin purse, was introduced in Japan in 1974.
This is Hello Kitty’s 35th birthday, and Sanrio is pulling out all of the stops to celebrate.
The latest Kitty birthday collaboration is with the popular online Japanese fashion mall Zozo Town.
It includes 70 items with more than 20 brands, all offering up limited edition Hello Kitty clothing, bags, jewelry, and accessories for women, men, and even children.
The brands involved in the Hello Kitty x Zozo project are as follows:
Beauty & Youth, MackDaddy, GDC, Devilock, Glamb, Stussy, Another Edition, SecretBase, SiFury, Whiz, Isbit Guardian, Malko Malka, Nana Nadesico, Candy Stripper, Rehacer, Atmos, KariAng, Swati, Siera Leone, Vadret Tello, Smaddy, DoArat, and Crystal Ball.
You can check out the special page for this collection on the Zozo website.