Jimmy Choo for H&M in Shinjuku
H&M unveiled Jimmy Choo for H&M , a collaboration collection of women’s shoes, clothes, bags, and accessories, as well as menswear items on Nov.14.
Jimmy Choo ( 周仰杰) is a Malaysian fashion designer based in London. He is best known for founding Jimmy Choo Ltd that became known for its hand-made women’s shoes.
Choo was born in Penang, Malaysia in a family of shoemakers. He is of Chinese Hakka descent. He made his first shoe when he was 11 years old. His craftsmanship and designs were soon noticed and he came to the verge of international notability when his creations were featured in a record eight pages in a 1988 issue of Vogue magazine. Patronage from Diana, Princess of Wales from 1990 onwards further boosted his image.
The opportunity to own Jimmy Choo designed fashion at H&M prices drew long lines at all four Tokyo H&M locations – Ginza, Harajuku, Shibuya, and the new store in Shinjuku.
Because the Jimmy Choo for H&M collection items were limited, H&M Japan used a wristband system to try to keep track of who would get a chance for first grab at the pieces. The first 160 shoppers at each store earned a chance at a wristband.
H&M SHINJUKU
3-5-4, Shinjuku, Shinjuku-ku, Tokyo
Business hours: 11:00 – 21:00
Map:H&M Shinjuku
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