“Sweet” magazine with brand gift

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Sweet magazine

Fashion magazines, which come with gifts such as designer brand items that could cost a lot more when sold on their own, are enjoying brisk sales.

The boom of the gift-added magazines was triggered by publisher Takarajimasha Inc (宝島社）which pioneered in attaching brand-name gifts to magazines.

The gifts have included tote bags, pouches and other fashion items from brand labels such as Marc By Marc Jacobs and Kitson that were attached to its magazine named Sweet, priced at about 700 yen.

Marc By Marc Jacobs Bag

Given the growing popularity of the gift-added magazines, the publisher plans to issue 1.05 million copies of Sweet and 700,000 copies of the InRed fashion magazine in January, both double figures from a year earlier.

Some bigger publishers were following suit to release luxury brand items as gifts more frequently with their magazines.

Posted in Fashion • • Top Of Page

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4 Responses to ““Sweet” magazine with brand gift”

Comment from Angie
Time 21/08/2010 at 12:29

How do i subscribe to this Sweet magazine?