Asian Beauties unite for Kao ASIENCE CM song
Jaime Fong (Hong Kong), Jiaqing Wei (China), Rainie Yang (Taiwan), JUJU (Japan), MINT (Thailand), Olivia Ong (Singapore)
Kao (花王) has gathered six female music artists for its new promotional campaign for the Asience line. Now, those six are forming a special unit called The Asian Beauties to sing for the brand’s commercials.
Kao, a chemical and cosmetics company in Tokyo, began as a domestic toiletry soap in 1887. During the 1960s and the 1970s, the company expanded to Taiwan and ASEAN,
Asience is a hair care brand created under Kao.It aims to create hair products especially designed for Asian hair.
The artists involved are Jaime Fong (Hong Kong), Jiaqing Wei (China), Rainie Yang (Taiwan), JUJU (Japan), MINT (Thailand), and Olivia Ong (Singapore). Earlier this month, they recorded the song “S.H.E.,” which will be used in the Asience commercials. There are three versions of the song – Japanese, Mandarin, and English. The Japanese version, which features JUJU as the main vocalist, will be released on February 24.
The new Asience commercials are set to start airing on January 23.
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