Baby, The Stars Shine Bright (ベイビー、ザ スターズ シャイン ブライト)is a brand of Japanese clothing popular in the Gothic Lolita or Sweet Lolita fashion scene.
The brand best be characterized as Victorian in style while maintaining a modern day appeal. Inspired by elegant styled clothing from the Rococo period, the brand has been referred to as “old fashioned” but still wearable in today’s high fashion setting.
Baby, The Stars Shine Bright was founded in 1988 by Akinori Isobe and his wife, Fumiyo. They were originally located in Shibuya, Tokyo Japan.
Finding inspiration in a local shop offering Lolita fashions fueled the now trend setting styles found sporting the brand name tags Baby, The Stars Shine Bright. While the sales have grown since hitting the market, Isobe is not afraid to admit his involvement in the dirty work of producing, marketing, and managing the brand.
Baby, The Stars Shine Bright was featured in the movie, book, and manga of”Kamikaze Girls （下妻物語）”. One of the lead characters, Momoko, is obsessed with Baby clothing, and wears Lolita fashion throughout the story.This movie, staring popular Japanese actress Kyoko Fukada (深田恭子）, helped to bring the eyes of many new fans to the elegant styles offered by the brand and what went into the style of the clothing from this era.
Baby, The Stars Shine Bright has opened their first international retail store outside of Japan in Paris, France, and opened their first North American retail store in San Francisco, California, USA on August 15, 2009.
Alice and the Pirates is a brand that is a line of Baby, The Stars Shine Bright. Alice and the Pirates has a shop in LaForet in Harajuku.