The girly fashion brand from Osaka, emereverie opened a new shop in Shinjuku Marui ONE.
This shop is designed as ”a makeup room of a girl in Paris”, which explains the bright atmosphere and colorful items of the shop. It’s widely poplular from teens to adults in Japan, since it’s cute and reasonable. Foreign comstomers also visits quite frequently to buy fancy T-shirts and pretty dresses.
The popular items are skirts and dresses in light pink, light yellow and light blue. The shop’s recommendation for summer season is a short dress with light blue stripe.
They will release limited version of newly designed T-shirts during the Golden Week in May.