Phenominon

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Phenominon is a Japanese fasihon label created by Takeshi Osumi in 2004. Osumi is also known for his Hip-Hop identity Big-O and a partner in the streetwear brand SWAGGER.Phenominon has grown to be a driving force within the street/fashion scene in Tokyo. And it made a runway debut for its Fall/Winter 2010 collection at Tokyo Collection Week with a surprisingly ambitious collection.

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