Interview with Nicola Formichetti on UNIQLO’s new Chino and Cargo pants
Unuqlo had an interview with Nicola Formichetti on UNIQLO’s new Chino and Cargo pants.
He said, “These pants have the potential to transform our understanding of casual wear. They are refined with a slim silhouette and clean style. They have a contemporary approach that they can be worn, not just with sneakers, but also wi…th dress shoes. The most important thing is the fit. I want to wear them in various unique ways.”
Uniqlo has developed a series of unique products in quick succession, including fleece jackets, leggy pants, cashmere sweaters, HeatTech innerwear and bra tops, and expanded its customer base. New products are shown on fliers with special limited-offer prices the week before sales peaks.
However, the essence of Uniqlo is, as its chairman Mr. Yanai often publicly proclaims, as follows…
See Uniqlo Syndrome [Amazon Kindle Edition]
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