Japanese ‘B-grade’ gourmet noodles debut in N.Y.

By Tenkaijapan - Last updated: 火曜日, 8月 23, 2011 - Save & Share - Leave a Comment

“Fujinomiya yakisoba(富士宮やきそば),” popular pan-fried noodles from the central Japanese city of Fujinomiya, Shizuoka Prefecture, crowned the champion in so-called B-grade cuisine competitions in Japan, made their debut in New York on Sunday at a street fair, attracting a long line of people.

It was the first major overseas sales promotion for the food, planned and led by Hidehiko Watanabe, 52-year-old chairman of the Fujinomiya Yakisoba society.

Shortly after the opening of the yakisoba stand on Madison Avenue in Manhattan in the morning, people formed a line of about 100 meters and had to wait for about 45 minutes to taste the noodles, which won the grand prize at 2006 and 2007 B-grade local gourmet competitions in Japan that featured cheap and satisfying eats.

All 800 servings priced at 5 dollars a pack sold out by the evening.

Garry Davenport, a 26-year-old resident of New York who works as an assistant manager of a retail store, said he enjoyed the noodles because they were “firm like Italian pasta (cooked al dente)” and really “filling.”

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