What do you think about the logo for ‘Cool Japan’?

By Tenkaijapan - Last updated: 水曜日, 9月 14, 2011 - Save & Share - Leave a Comment

The government unveiled a logo to be used by Japanese agencies and corporations around the world to promote Japanese culture embodying the idea of “Cool Japan” in sectors such as animation, fashion and food.

Cool Japan logo

From a shortlist selected from among 99 logos submitted for a competition held between late July and mid-August, a logo incorporating the English words “JAPAN NEXT,” created by prominent designer Kashiwa Sato (佐藤可士和), has been chosen by Prime Minister Yoshihiko Noda (野田佳彦), a government office for intellectual properties said.

Kashiwa Sato

Sato says he designed the logo with the image in mind of a Japan that overcomes the March 11 earthquake and tsunami disaster and is reborn as a stronger, more creative and confident nation — the “next Japan.”

The logo is to be used for products and software related to Cool Japan operations undertaken by government agencies and private corporations.

Sato has led a number of branding and design projects for musicians, companies, schools and other entities. He created the red and white Uniqlo logos.

Uniqlo logos

What do you think about the logo for ‘Cool Japan’?

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