Popularity contest between local “Yurukawa” mascots under way

By Tenkaijapan - Last updated: 木曜日, 11月 24, 2011 - Save & Share - Leave a Comment

Kumamoto Prefecture’s “Kuma-mon” bear mascot and the Ehime Prefecture city of Imabari’s “Barii-san” bird character are in a dead heat in an online popularity contest until Saturday between some 350 cartoon characters representing local mascots across Japan.

#1: Kuma-mon from Kumamoto

These characters, created by local governments and businesses to attract tourists and invigorate their communities, are known as “yuru-kyara,(ゆるキャラ)” literally meaning ”loose characters” to signify their rather unrefined and laid-back image.

#2:Barii-san from Ehime

As of 8 a.m. Nov.24, Kuma-mon was the front-runner in the contest that began in September, having garnered some 246,836 votes, closely followed by Barii-san with some 242,541 votes.

#3:Yanana from Gifu

The contest is organized by the Society of Organized “yuru-kyara”, a group based in Hikone, Shiga Prefecture, which promotes the use of yuru-kyara for the purpose of spurring local economies and promoting regional exchanges.

Votes can be cast until Nov.26 . .

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1つ星2つ星3つ星4つ星5つ星 (3 投票, 平均値/最大値: 5.00 / 5)

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