First Muji Store Reborn as “Found Muji Aoyama”
Muji Aoyama has been re-opened as “Found Muji”on November 11, 2011.
Found Muji Aoyama in 2011
Muji was established as a private brand of a supermarket chain store Seiyu in 1980, and its first directly managed store “Muji Aoyama” was open in 1983.
First Muji Store in 1983
Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or “no-brand” policy.
Inside of Found Muji store
It’s no-brand strategy means that little money is spent on advertisement or classical marketing.
Muji’s no-brand strategy also means its products are attractive to customers who prefer unbranded products for purely aesthetic reasons.
While Muji is more of a lifestyle brand than a fashion brand, the company’s clean and simple “no-brand brand” clothing has plenty of fans. 
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