Tsukiji Market / Uogashi Yokocho-Vol. 18 Isonoya

By Kikki - Last updated: 日曜日, 1月 27, 2013 - Save & Share - Leave a Comment

‘Isonoya’ is a little-known hot spot for eating in the Tsukiji Market

A variety of Japanese, Western, and Chinese dishes are popular among regular guests




Customers from nearby company offices shops know which dish is delicious!

There are more than 70 menu items cooked with high quality fresh food materials

High quality fresh seafood materials are purchased every day at the Tsukiji Market and shared with ‘Iso-zushi’ because ‘Isonoya’ is a sister restaurant under the same management. As well as their set meals, a variety of à la carte dishes is also very popular among staffs who work in the market.


‘Isonoya’ is located on the 2nd floor of ‘Iso-zushi’, which has rather wider seating area, including four Japanese style tatami rooms. Approximate capacity of these rooms is 30 people all together, which are suitable for small gatherings. Including staffs working at the market, to cope with other visitors, more than 70 menu items of Japanese, Western, and Chinese cuisine are always served. Each different cook takes care of them in the kitchen. If you like to have a full-course dinner, reservation is required. There are a few Japanese dinner courses which include sushi items.

Fresh food materials are purchased every day at the market

Although, ‘Isonoya’ has a large number of tables, all of them are filled with nearby office workers including people working for the market. They really know which eating place serves delicious food.

It is only natural that it should have turned out that way. Mr. Isono, the owner of ‘Isonoya’, purchases high quality fresh food materials at the market for both ‘Isonoya’ and ‘Iso-zush’, a sister restaurant.



Japanese cuisine

Chinese cuisine

Western cuisine

This high quality fresh seafood can be used for sushi. As well as this fresh seafood, using fresh vegetables and meat, there are more than 70 menu items of Japanese, Western, and Chinese cuisine. 

“We always serve daily and weekly menu items cooked with fresh seasonal food materials selected at the market. And we only purchase fresh food materials among goods at the market every day and used them up within the day.” Mr. Isono said.


One of their popular menus ‘Hotate-yakisoba’ or chow mein cooked with scallops is served with green pak choi, mushrooms, and three pieces of large scallops. You can find their high quality of food materials when you eat another popular menu, ‘Fried salmon in butter’. A large slice of fresh salmon is cooked with simple seasonings.





‘Fried salmon in butter set’ 1,000 Japanese yen

A large slice of king salmon from Norway is fried in butter. You can enjoy fragrance of butter. To your joy, a large quantity of fresh vegetables is assorted with the salmon. A set of bowl of rice, a bowl of miso soup, and pickles is served together.



Fried oyster set 1,260 Japanese yen




Curry & rice with pork cutlet

Bowl of rice with scallops and green pak choi boiled in soy sauce and sugar on top

1,050 Japanese yen

840 Japanese yen



<Reference materials>

Tsukiji-marukajiri published by the Mainichi

Tsukiji-o-kiwameru published by Aspect co.





For travelers from overseas

As a certified guide-interpreter in English and also a writer of the website “Cool Japan Guide”, I am very happy to introduce ‘Tsukiji Market’. If you have something to ask, like to make reservation, or need English speaking tour guide when visit toTokyo, please feel free to contact us. Thank you for your kind cooperation, I am looking forward to your contact.


Introduction of the specialist for restaurant design




If you like to build a real Japanese style facility in your country, I would like to introduce one of the best Japanese architects, Mr. Hiroshi Ebisawa, who has created a variety of attractive restaurants inJapan.

Please feel free to contact e-mail: e-kouboinfo@e-koubo.co.jp


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