Kumamon, the image character for public relations of promoting Mt.Aso and other areas in Kumamoto Pref, conducted special campaign in Tokyo. (http://kumamon-official.jp/)
Kumamon is a bear image character for “kuma” in Japanese means a bear. And Kumamoto is located on Kyushu, the southwestern part of Japan but now is promoting attractions of Kumamoto in Tokyo putting a lot of posters and wrapping trains for a certain term.
○Tokyo Metro Ginza Line wrapping cars “Kumamon U Liner” Jan.25-Feb.8th.
○Marunouchi Line Shinjyuku Station Kumamon’s huge poster Jan.21-27.
○Special official website to promote Mt.Aso area Jan.17-March 31. (http://www.kininaru-k.jp/)