“FASHION WEEK TOKYO in CHINA -TOKYO MERRY-GO-ROUND-” was held at Mei Long Zhen Isetan Shanghai from Feb. 26th to Mar. 3rd.
At the event space, original items were produced and sold from trendy Tokyo brands that represent today. The project is part of the 2013 Cool Japan Overseas Strategy Project by the Japan Ministry of Economy, Trade and Industry. For this particular project Isetan Mitsukoshi cooperated with the Japan Fashion Week Organization.