Mixxo opens 1st store in Yokohama

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South Korean apparel products maker E.Land Co. opened its first Japanese outlet for its Mixxo women’s fashion brand on Friday at the Sogo Department Store in Yokohama.

K-pop girl band After School took part in a promotional event at the department store.

The South Korean brand, which has retail outlets in China, Europe and the United States, targets Japanese women in their 20s to 40s, competing with such brands as Uniqlo, Zara and H&M in Japan.

Mixxo is set to open a second shop in Sendai in April.

Posted in Yokohama • • Top Of Page

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