The Lunar New Year, which is widely celebrated in eastern Asian countries falls on Jan.31st this year 2014. In many areas especially those related to Chinese or other asian contries or culturesm suhc as China Town in Yokohama and others find lively festivals and events. In some areas such events last for acouple days, for instance, in Yokohama, the spring festival is being held Jan.31-Feb. 14.(http://www.chinatown.or.jp/agenda/event/5851)
Japan Tourism Agency created a new logo of “JAPAN TAX-FREE SHOP” and used for tax free services by some sstores or huge department stores in Tokyo and Osaka and others on Jan.31.
In some department stores started serviec special “happy gift packs for the new year” for limited term of the Lunar New Year’s holidays targetting mainly tourists and customers from Asian contries.