“Tokyo Runway”, the big event that fashionistas anticipate.
Fashion models strut the cat walk wearing popular brands and show off the trendy looks.
The first “Tokyo Runway Shop” multi brand shop will open in Bangkok in May, which is inspired by the aesthetics of Tokyo Runway.
Within the year, a 2nd shop will open in the same city, and a total of 5 stores in 3 years.
The first shop will open in the heart of Fashion city, “SIAM ONE SHOPPING CENTRE”.
Targeting women in their 20’s~ 30’s, total of 8 casual shops like “Olive des Olive” and “NICE CLAP” will be available.
The great thing about this store, is you can experience the whole culture and not just fashion. They have an event space where music and videos are played. They aim to sell 50,000,000 yen this year. Gearing up for opening, VERTEX ASIA (partner company of Igritz), Japanese casual brand group FASHION PORT, Thailand’s well known entrepreneur TOB being the president has build TAO KA NOI company. Combining these 3 companies, they built the Tokyo Runway Marketing Co., Ltd.
Planning to expand beyond the countries of South East Asia, TOB has left a comment at the Tokyo Runway 2014 SPRING/SUMMER show on 3/21. He said that, ” I highly respect Japan’s unique inspiration and imagination. This will definitely be the first step Thailand and Japan will be taking together”.
■TOKYO RUNWAY SHOP
※Opening 2014 Mid May
Location：Thailand Bangkok「SIAM ONE SHOPPING CENTER」
Brands：Cochinillo、CUBE SUGAR 、GLAD NEWS、MAJESTIC LEGON、NICE CLAP、Olive des Olive、VIFILLE、WIX
※Average sales per customer: 5000yen per piece
Surface area of the store:約100㎡ ￼
The famous model JUN HASEGAWA strutted the cat walk fiercely at the opening for Tokyo Runway 2014 Spring/Summer on 3/21 at Kokuritsu Yoyogi Kyougijou.