Tokyo, the fashion centre of Japan is filled with fashionistas. From girly princess-esque outfit to quirky high fashion looks. Now, many Japanese fashion brands are entering Thailand’s market, which suggests a positive relationship between Japan and Thailand.
On August 30th and 31st, Thailand’s first “Tokyo runway” which features Japan’s fashion and music will be held. They are tagging with i-GRiTZS, which plans the Tokyo Runway and Kobe collection in Japan. It will be their 10th “Japan Festa” and will have 500 thousand visitors just with in 2 days.
Brands like Nice Claup, Liz Lisa, Olive des Olive (total of 8 brands) will join the Tokyo Runway. Other brands from the Kobe Collection and Fukuoka Asia Collection will join the event, which collects contents of the Japan Girl’s event.
The reason why i-GRiTZS choose Thailand is that ” Thailand is the most friendliest country to Japan in South East Asia, which also has high purchasing power. They have a good background with Japan’s culture too.”
On July 9th, “Siam Square One” made the lead to open Tokyo Runway’s first shop before the event has launched. They have a wide customer target, which includes young teens, 30’s who have sensitive antennas to fashion, and wealthy 40’s. So far, they do not have an enormous customer base, but many women with keen interest with Japanese fashion shops there. The most popular brand is Liz Lisa.
The 2nd Tokyo Runway shop will open in Isetan Bang Kok at the end of August.