On October 30th, the “MCIP Holdings” was established to promote Japanese entertainment in all over Asia.
This was done by Yoshimoto Kogyo、Dentetsu, Dwango、Sony Music Entertainment、The Jikei of Colleges, and the Aeonmall with the contribution of 21 million dollar by 21 Cool Japan Fund Inc.。The purpose is to create and promote Japanese entertainment to Taiwan, Thailand, Indonesia and Vietnam.
The contents have a wide varation, which includes idols, girl’s culture, the quirky pop culture and even food to traditional culture and skills. The contents will vary with each country’s culture and needs.
They are aiming for Asia’s contribution via event, live music, audition, digital media, local medial and the social media.
According to the conference held by Yoshimoto, they held the “Asia Anison-singer Audition” which is the Asia version of ” I will live in your city project”. Using the prototype that made business in Taiwan, it is the audition for girls project, chefs, vocaloids, idols, and anime songs.
Further plan is to hold events at the Aeonmall which is spreading to foreign countries, using the Aeonmall Makuhari shintoshin as a model.