The new store is located on 3,4,and 5th floor of JTB Shinjuku Kyodo Building near Shinjuku Station, which is the busiest commercial area in Tokyo. The store space is about 2140 ㎡ and the management expects mainly Chinese and Islamic tourists for huge shopping visits.
The store provides wide range of goods, such as PCs, TVs, watches, cosmetics, video games, goceries and so forth. The opening cerempony was held on the opening day and a famous Taiwanese actor, Lin Chi-ling turned up and did promotion of the new store, saying, Laox chain is a well-known and popular duty free and home electric appliance chain even in China. She showed a Chinese character calligraphy, “美 ”（/beauty）.