7-11 Japan announced to expand their tax free service for foreigners and tourists. Having about 30 tax free 7-11, it will increase to 100 by the end of July. They are installing new cashier system with reduced time in tax free registration and making “convenience store” aptly named than ever.
Not only do they have information and product explanations in English, Chinese, Korean and other languages, they also have the “7 spot” which offers free Wi-fi. Another good news is that language selection for the ATM machine will increase from 4 to 12 with in 2015.
Their strategy is great. They have products that sells like cake by the register. It only takes about 3 minutes for the tax free registration to finish, which is 1/3 of how it was. With their rival stores Lawson and Family Mart only installing tax free in few stores, 7-11 is taking a great lead.
With having tax free system for some of the stores, average spending cost goes up to 70,000 yen. The most popular products include the 7-11 limited Kose skin care products which sell few hundreds of their hit washing foam in a day. 7-11 will continue to impress foreigners and make it even more convenient for everyone.