ODS, a driving school in Saga pref., Kyushu (a region in the southwest part of Japan) has begun to adopt so-called “Ita-sha”(a vehicle of pain ,implying subcultural ideas or objects of bad but cool taste) for its driving lessons since this October. (http://www.oomachi-ds.jp/main/)
ODS now has started using two “Itasha” out of its 24 driving- lesson cars, expecting to draw attention from especially young people in the local area. the design is about Hatsunemiku, a popular two-dimensional virtual female idol character and other subculture-related depictions. Itasha is gaining popularity among the subculture lovers and may influence other industries like driving schools and the like.