driving school vehicles with anime design on the body

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ODS, a driving school in Saga pref., Kyushu (a region in the southwest part of Japan)  has begun to adopt so-called “Ita-sha”(a vehicle of pain ,implying  subcultural ideas or objects of bad but cool taste) for its driving lessons since this October. (http://www.oomachi-ds.jp/main/)

ODS now has started using two “Itasha” out of  its 24 driving- lesson cars, expecting to draw attention from especially young people in the local area. the design is about Hatsunemiku, a popular two-dimensional virtual female idol character and other subculture-related depictions.  Itasha is gaining popularity  among the subculture lovers and may influence other industries like driving schools and the like.

Posted in Anime, Entertainment, Fashion, Lifestyle, Old and New Cultural Scenes in Japan • • Top Of Page

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