Archive for 'Matsumoto' Category
A brand ski resort group “Hakuba Valley” consisting of ten ski resorts in Nagano prefecture started a new service of issuing a common ticket for all of its member resorts(http://www.hakubavalley.jp/english/). The president of the group’s promotion board, Hikari Takanashi announced at the press conference in Tokyo on Nov.24.
This new ticket is called “Hakuba Valley Tickets” can be used at the members resorts by implementing just one purchase procedure of such a common ticket, namely, Jiigatake,Kashimayari,Sanosaka, Goryu, Hakuba47, Happoone,Iwatake,Tsugaikekogen, Hakubanorikura, and Cortina.
The primary purpose of this new service is to increase the number of foreign visitors to those resorts. The number was 85,000 in 2005, but increased up to 225,000 in 2015 which raised by 163.5%, which account for 15% of the total number of the visitors there. The group has an intent to increase such international visitors’ number up to 300,000 which will account for 40% of the total number within 3~4 years. Currently, Australians are 60%, Asians are 30%, and westeners and others are 10%. The group especially would like to increase the number of Asians. As for the prices of Hakuba Valley Tickets, the one-day ticket is ¥5,700(3,200 for a child), the two-day ticket is ¥10,000(5600 for a child), and the three-day is ¥14,900(8300 for a child). The tickest are available at the tickt booths in the each resort and travel agents appointed by the Hakuba Valley.
Two huge international travel marts were held at Tokyo Bigsight in Tokyo. One was “Visit Japan Travel Mart 2014″(Sep.24-26)(http://www.vjtm.jp/) and the other was “JATA Toursim EXPO Japan2014″(Sep.25-28)(http://t-expo.jp/en/index.html).
More than 310 foriegn buyers and about 390 Japanese sellers joined VJTM2014 and had passionate exchanges of information and ideas and hosted busines seccions. Buyers from Asian countries were especially a lot and about the half of the Japanese sellers were municipalities or relating associations of such local governments.
On the other hand, a lot of domestic and foreign sellers and buysers joined JATA Tourism EXPO Japan 2014. Such participants were embassies, tourism bureaus, travel agents, food companies, municipalities, railroads, airlines, hotels. universities, guide associations and so forth. The main targets were end users of travel services and a lot of lay Japanese people visited there and the total number was 157,589. Upon the opening of the event, an ward ceremony of good services and efforts of related promotions was hosted and the Best Tourism Award was given to The Tourism Authority of Thailand and Embassy awards were for Thailand and Mexico, the best transporatation award was for Japan Railways East, the domestic inbound award was for the tourism department of Tokyo Metropolis, the publicity award was for a TV show of CXTV, and the chairperson special award was for Okinawa Convention Bureau. (http://t-expo.jp/en/program/cms.html) I personally visited the two big events and collected a lot of interesting information and exchanged ideas with the participants, some of whom were my friends or those I sometimes work with. I enjoyed the delicious food provided by tourism- related restaurants and local specialities and impressed by the greatly enthusiastic atmosphere of energies of the expos as well.